Wing (Alphabet company)
As an in-house motion designer for Wing, Alphabet's drone delivery company, I created a variety of marketing materials from 2D and 3D animations to web pages, iconography, direct mailers, and one-pagers. I also designed a van wrap for transporting drones to flight demos and owned the paid ad creative for both Wing and their drone flyer app, OpenSky, using animation and video to generate demand and awareness among audiences.
Also explore my case study deck that showcases my creative process at Wing. Discover how I bring my ideas to life using a variety of mediums and techniques.
Drone delivery & university
After developing Wing's 3D brand, I created a 3D video asset that simplified drone delivery operations for Wing's partnership team to pitch to university campuses, showcasing how it would make life easier for students and faculty. The asset involved storyboarding, 3D modeling, texture creation, lighting design, and animation. Using 3D has led to securing 12 contracts, including Door Dash in Australia.
Drone delivery & healthcare
For this 3D video asset created for Wing's partnership team, I aimed to simplify the complex operations of drone delivery and showcase its potential benefits for hospital and healthcare settings. This included developing storyboards, creating 3D models and textures, lighting, and animation to demonstrate how drone delivery can alleviate current pain points related to courier delivery and traffic for healthcare transportation.
Wing & KFC
I created this asset for the paid media strategy by building off the launch video.
As part of the Wing-KFC partnership in Australia, I edited a press release video using RAW footage. I cut the footage, added music, and created motion graphics that combined the branding of both companies. The resulting video generated 623 pieces of coverage and reached over 6.5 million people.
Paid ads
As the only motion designer at Wing, I created the demand generation paid media assets for both Wing and OpenSky (Wing's drone flyer app). From concept to delivery, I owned the creative globally and produced these videos. Using provided footage, I edited music, designed motion graphics, resulting in over 230,000 app installs and a 5.5%
click-through rate for all paid ads.
Organic social posts
I was responsible for creating the short-form video content (Tiktok, YT shorts, IG Reels) used to build a positive community around Wing and drone delivery. Testing various styles, the team identified the highest performing content, including these 2D drone animations over existing video footage. This strategy contributed to a significant increase in quarterly view counts from 100k to over 2.9M in Q4 2022, with an average view rate of 95.8% and 4.8% CTR.
3D drone model
Low-poly drone animations explain drone delivery, but not the technology itself. To create assets for educational purposes, I obtained CAD models from engineers, cleaned up the topology in Zbrush, and added photo-realistic materials with Cinema 4D. These models can be used in photos and videos, potentially saving costs on photographers.
Wing & Mirvac 3D render for press
To provide an image for press use when Wing and Mirvac (Australian property developer) partnered, I created a 3D render using C4D. Working with engineers, I received CAD models of the drones, which I then retopologized and was able to render them into the scene. I modeled the structures based on reference photos of the shopping center and aimed for a realistic yet not entirely convincing look to prevent people from thinking that drones were already flying over the area.
Wing illustrations
These vector illustrations and GIFs were used for various marketing purposes at Wing, ranging from large fence wraps to direct mailers, motion graphics, and Instagram stickers.
Print design
Several examples of print design ranging from large Doordash billboards to direct mailers and one-pagers.
Wing icon stickers
This collection of stickers was designed for engineers, with the purpose of aiding them in quickly identifying the status of a drone or navigating through their labs with ease.
Wing Partner Page Design
The Wing Partner web page I designed provides information about the company's innovative delivery and logistics services for businesses.
Wing Partner Logo
Logo created for the partner acquisition team that was used on numerous assets from presentations to one-pagers.